It's not easy to know what it is really like to be a myeloma patient. Takeda Oncology and Snow Companies wanted their employees to know what it feels like to live with a myeloma diagnosis in a more personal way, so they built an app called “Being Patient: Multiple Myeloma." The app gives a greater sense of the emotional, financial, psychosocial and physical issues that patients deal with every day.
The app won a Gold award for PM360's annual Pharma Choice Awards. PM360 is a health magazine which gives the annual award for the best healthcare campaigns in a range of categories.
“This transformative experience serves as a driving force and reminder that patients remain at the core of all business decisions, no matter what role you serve at Takeda.”
As a myeloma patient advocate, it's been my experience to see Takeda walk the talk of putting patients first, and we appreciate their commitment and effort in addition to so many others who are striving to lengthen life and find a cure for multiple myeloma.
about the author
Myeloma survivor, patient advocate, wife, mom of 6. Believer that patients can help accelerate a cure by weighing in and participating in clinical research. Founder of Myeloma Crowd by HealthTree and the HealthTree Foundation.